Notes on AI search visibility, from building Foreground.
A second self-scan, four days after "we-scanned-ourselves," found the same disambiguation problem — plus a new one. Two models described detailed, confident, entirely fictional products called Foreground. Neither exists.
September 13, 2026A real self-scan turned up a problem no amount of schema markup fixes — most models don't know which "Foreground" we mean, and one partly made up a fake version of our own company.
September 9, 2026A grounded look at the AI-visibility/GEO tool landscape — Profound, Otterly, Peec AI, Scrunch — and where a free, five-model scan like Foreground fits.
September 2, 2026A free, 40-minute checklist for checking and improving how your business shows up in ChatGPT and Gemini answers, no tool required for the first four steps.
August 29, 2026SEO wins a ranking. AI visibility wins a sentence. Why the two are mechanically different, and what actually changes what a model says about you.
August 26, 2026An AI answer isn't a ranking, it's a cloud of candidate businesses compressed into one sentence, and vague businesses lose that compression first.
August 22, 2026AI answers don't give you a ranked list, just one or two names, and good SEO doesn't guarantee your business is one of them.